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Fall Global Campaign

This Is UGG

For UGG’s Fall 2015 campaign, which was inspired by nature, we cast two Classics; Angela Lindvall, a True Classic, and British It Girl, Gala Gordon, as a New (Millennial) Classic.

Angela’s story takes place as she replenishes in the beauty and grandeur of Yosemite. An avid environmentalist, a mother, a free spirit, and inspired by nature, She’s making it her life’s goal to inspire others. Simultaneously, we followed Gala as she traipsed through Central Park, the quintessential urban oasis, preparing for a new role. Inspired by nature, Gala gets lost in it - walking, reading, reflecting, memorizing lines as she transforms herself, a New Classic.

In addition we captured landscapes and imagery on non-influencers in both Yosemite and Central Park in order to tell the brand story of luxury and comfort throughout the season. A system of creative assets was created for combining product and branded imagery with contextual landscapes while embracing This Is UGG’s tag line, Feels Like Nothing Else, across the 360 campaign. Photography by Cathrine Wessel.
Introducing Angela Lindvall and Gala Gordon
Yosemite National Park, CA
Central Park, NYC
Supporting Product Videos

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