UGG, stylist/designer Rachel Zoe, and HDF.LA collaborated to create six unique styles for the launch of the new Classic Slim Collection.
The campaign focused on the style, versatility, and comfort of the new boot, with strong digital, social, and PR-based placement of the creative.
Check out the styles of the Classic Slim — from California Cool, to European Sophistication, to Urban Edginess — the Classic Slim is a versatile addition to a stylish wardrobe. Within only a few hours of launching, the campaign had over 45K likes on Instagram alone. Photography by Justin Coit.
Check out the styles of the Classic Slim — from California Cool, to European Sophistication, to Urban Edginess — the Classic Slim is a versatile addition to a stylish wardrobe. Within only a few hours of launching, the campaign had over 45K likes on Instagram alone. Photography by Justin Coit.
Rachel Zoe's Styling Tips
Social Media Samples
