NUX Activewear

Highlighting the power, grace, movement and ease of the female body, this in-studio shoot was heavily inspired by modern movement, compression technology, graphic details, and the color story of the NUX collection. Our idea was to capture the beauty of the female form in action – organic sculpture brought to life.

The shoot featured modern shapes and tones by emphasizing the body with high contrast lighting and floor to ceiling color backdrops complimenting each look. Minimal props included modern bent wood stools, apple boxes (wrapped with tone-on-tone seamless color), black elastic bands, ropes, a medicine ball, and yoga mat. The shoot highlighted 5 looks per backdrop for a total of 15 looks.