Loading...
Vionic

BRAND POSITIONING AND LAUNCH

 
BRAND POSITIONING AND LAUNCH
Mirroring the colors, textures, and finishes of Ross & Snow’s launch collections, whilst highlighting the footwear’s rugged technology amongst snow white salt flats, black shiny textured meteoric rock, and a neutral monochromatic palette of the desert floor, facilitate the unveiling of Ross & Snow.

Outfitted with the Autumn/Winter R&S footwear & cashmere collections, a chic winter wardrobe and a classic Italian vintage Alfa Romeo… wide open desert skies, the freedom of expansive spaces along the horizon, our curated cast of characters float beneath the clouds, explore, lounge, and traverse the terrain while gazing at the horizon as they seek, find, connect and celebrate Italian luxury and the freedom of the American spirit.


The Campaign


Ross and Snow Ross and Snow Ross and Snow Ross and Snow Ross and Snow Ross and Snow Ross and Snow Ross and Snow Ross and Snow Ross and Snow


SOCIAL CONTENT

Photography: Brian Higbee Styling: Anna Schiling


 UGG S17  Top UGG Street