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Button Avenue

Brand Relaunch & Fall Campaign

 
Button Avenue collaborated with HDF to launch their bespoke button brand, including a Shopify site redesign, updated & elevated product photography, and a Fall campaign that featured on-model photography showcasing their inspired collection of sustainably manufactured artisanal buttons.

Our approach was to develop a series of “Personas” that would showcase Button Avenue’s featured collections, and also inspire the bold DIY’ers and the fashionable to re-imagine and express themselves through the use of buttons as key accessories to personalize & elevate ones wardrobe.

Button Avenue was manifest from the knowledge that seemingly minute changes can be transformational; it’s all in the inspired details.
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Old English Collection
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Nautical Collection
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Military Punk Collection
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Romantic & Floral Collections
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Photography: Dawn DiCarlo (on-model) & HDF.LA (product) / Styling: Jeanne Yang


 UGG Street  Top ZCD