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Button Avenue

Brand Relaunch & Fall Campaign

 
INSPIRED DETAILS
Button Avenue was manifest from the knowledge that seemingly minute changes can be transformational; it’s all in the inspired details. HDF.LA lead the rebranding of Button Avenue, a bespoke button company that sources and sells artisinal vintage inspired buttons that are sustainably made.

Challenges
  • To communicate the founder’s enthusiasm and passion for bespoke buttons as transformational in an elevated and stylish approach
  • To inspire DIY’ers to alter pieces in their wardrobe as an act of expression
  • To build an e-comm platform, with a comprehensive approach showcasing the many collections of Button Avenue that highlights the transformative effect of accessorizing with artisinal buttons, with only one model in a one day shoot
  • To curate and manage a tightly knit creative team that can execute and produce amazing work in a small amount of time across pre and post production
  • To work within a minimal budget and tight turn around on both the campaign content and site redesign
Solution
  • We identified and named a series of four “Personas” to showcase Button Avenue’s featured Fall collections. A model was cast as the official Muse. She was styled according to each persona with wardrobe that had been altered and embellished with the strategic addition of a suite of Buttons. The brand needed a complete redesign of their web site for information graphics, clearer messaging, improved UX/UI, Fall campaign complete with a digital look book, before and after details, and all new product (button) imagery.
Results
  • A dynamic rebrand and new e-comm platform designed to engage DIY’ers, and trend setters alike
  • Repositioning of Button Avenue for its next phase of growth and engagement
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Old English Collection
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Nautical Collection
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Military Punk Collection
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Romantic & Floral Collections
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Photography: Dawn DiCarlo (on-model) & HDF.LA (product) Styling: Jeanne Yang Hair: Sylvia Wheeler Makeup: Michelle Mungcal


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