Button Avenue collaborated with HDF to launch their bespoke button brand, including a Shopify site redesign, updated & elevated product photography, and a Fall
campaign that featured on-model photography showcasing their inspired collection of sustainably manufactured artisanal buttons.
Our approach was to develop a series of “Personas” that would showcase Button Avenue’s featured collections, and also inspire the bold DIY’ers and the fashionable
to re-imagine and express themselves through the use of buttons as key accessories to personalize & elevate ones wardrobe.
Button Avenue was manifest from the knowledge that seemingly minute changes can be transformational; it’s all in the inspired details.
Old English Collection
Military Punk Collection
Romantic & Floral Collections
Photography: Dawn DiCarlo (on-model) & HDF.LA (product) / Styling: Jeanne Yang