ZCD Montréal is a luxury footwear brand made in Italy, and inspired by the Formula 1 racing lifestyle, mixed with effortless glamour. Continuing
with our concept and the creative developed for ZCD's brand launch, we adapted the racing narrative for an in-studio
shoot, featuring a classic Porsche Speedster and Millenial influencers
Cami Morrone & Sistine Stallone.
Photography: Frederic Auerbach
ZCD originally enlisted HDF to develop and launch their premiere campaign around the concept “From Racetrack to Runway”. We scouted race
tracks nationally, ended up booking famous Homestead Speedway in Miami, engaged models and social influencers Elsa Hosk and Devon Windsor, and the
rest is now fashion history.