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Treadlite by UGG
 
Spring '17 Campaign
ZCD Montréal is a luxury footwear brand made in Italy, and inspired by the Formula 1 racing lifestyle, mixed with effortless glamour. Continuing with our concept and the creative developed for ZCD's brand launch, we adapted the racing narrative for an in-studio shoot, featuring a classic Porsche Speedster and Millenial influencers Cami Morrone & Sistine Stallone.
ZCD Montreal, Spring 2017
ZCD Montreal, Spring 2017
ZCD Montreal, Spring 2017 ZCD Montreal, Spring 2017
ZCD Montreal, Spring 2017
ZCD Montreal, Spring 2017 ZCD Montreal, Spring 2017 ZCD Montreal, Spring 2017 ZCD Montreal, Spring 2017 ZCD Montreal, Spring 2017 ZCD Montreal, Spring 2017 ZCD Montreal, Spring 2017

Photography: Frederic Auerbach 

Brand Launch
ZCD originally enlisted HDF to develop and launch their premiere campaign around the concept “From Racetrack to Runway”. We scouted race tracks nationally, ended up booking famous Homestead Speedway in Miami, engaged models and social influencers Elsa Hosk and Devon Windsor, and the rest is now fashion history.
ZCD Montreal, Miami 2016 ZCD Montreal, Miami 2016 ZCD Montreal, Miami 2016 ZCD Montreal, Miami 2016
ZCD Montreal, Miami 2016
ZCD Montreal, Miami 2016 ZCD Montreal, Miami 2016 ZCD Montreal, Miami 2016 ZCD Montreal, Miami 2016

Photography: Rony Shram

ZCD Montreal, Miami 2016 ZCD Montreal, Miami 2016 ZCD Montreal, Miami 2016 ZCD Montreal, Miami 2016 ZCD Montreal, Miami 2016

Photography & Design: HDF


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