Campaign Details
Client:
UGG Australia
Date:
July through November, 2014
Regions:
Belgium, China, Greece, Japan, Luxembourg, Netherlands, North America, Romania, Switzerland, United Kingdom
Photographer:
Cristina Trayfors
US Digital: Comedy Central, Complex, Made Man, Millennial Media, Pandora, Spotify, Yahoo, YouTube,
Amazon, WhoWhatWear, Condé Nast, GumGum, Hearst Fashion Network, NY Times, Padsquad, People, PixelMags,
Polyvore, Popsugar, Refinery29, Spotify, US Weekly, Weather.com, Zoe Report.
International digital: Belmodo, Weekend BE,
Destandaard BE, Glamour, ELLE, Brash, Glam, Yahoo, YouTube, Condé Nast, Dazed Group, Marie Claire, Vice Network
Print and OOH: Boston, Chelsea NYC, SoHo NYC, Times Square NYC, The Grove Los Angeles, San Francisco Trolleys,
San Francisco Wharf Kiosks, Elle, Glamour, InStyle, Marie Claire, Vogue (4pg insert for launch), Montreal Airport takeover