Lucy came to HDF.LA initially for help producing and casting their Winter and Holiday seasonal campaign, but within a short period, we were doing so much more.
To differentiate Lucy in a crowded activewear market by giving them an edge that wasn’t alienating to their core customer base
To create a dynamically integrated campaign comprised of scalable content for use across platforms
To strengthen the brand messaging of ‘Let’s Go’
To cast and shoot multiple product offerings in multiple locations in two days inclusive of stills and video
Reinvest in the existing brand messaging ‘Let’s Go’ and capture moments of energized ease in unique modern locations that add to the product theme of texture and shine. Commission a song that echoes the seasonal sentiment and messaging.
A comprehensive 360 campaign that captured the spirit of the season
A digital lookbook, suite of gift inspired stop motion videos, and consumer facing catalog, for Lucy’s Winter and Holiday campaign that was celebratory, elevated, strong, energised, engaged, and promoted the deceptively simple message ‘Let’s Go’