Lucy came to HDF.LA initially for help producing and casting their Winter and Holiday seasonal campaign, but within a short period,
we were doing so much more: HDF curated an inspiring collection of urban architectural locations to help Lucy tell it’s seasonal product story of 'shine and texture'
while retaining a 'let’s go' spirit, a key brand ethos.
We produced and cast the shoot, created a video that captured the spirit of the season, complete with an original composition, along
with a suite of gift in spired stop motion videos, social media content, and their first catalog in three years along with a digital lookbook.