Strategy. Storytelling. Results.

We are HDF. We are LA. We Make Things Happen.

Set in an urban oasis, HDF.LA is an integrated creative agency. Partnering with new and established brands, we craft brand stories and deliver beautiful results; results that are seen, heard, and measured.

Come Visit
Splashing Encouraged
HDF Flora

We love what we do

We Ideate

We develop strategic creative solutions and experiences based on gathered insights that engage consumers, build brand presence, awareness, and advocacy.

We Innovate

We know that authenticity and emotional connection are key to creating and maintaining lasting relationships with consumers and audiences. We continually reach higher and further in order to create rich brand stories, memorable content, and engagement across channels.

We Deliver

We offer true partnership through a full suite of pre and post production services, starting with ideation and ending with final program delivery, inclusive of casting, influencer marketing, location scouting and reconnaissance, shoot production, editing, sound design, coloring, and retouching.

New Work

Hailey Baldwin x UGG

The sunny beaches of Southern California offer the perfect vibe for it-girl Hailey Baldwin to celebrate the debut of the new UGG Classic Street Collection.

ZCD Montréal Spring Campaign

From Racetrack to Runway, Speedway to Roadway, ZCD offers luxurious essentials inspired by effortless glamour.

Spring in Bloom

“The earth laughs in flowers.” Clover Canyon’s Spring 2016 Collection celebrates the persistent bounty of nature, and how it flourishes even in the heart of urbanity.


Featured Case Studies

"Let's Go" Winter Campaign

Lucy came to HDF.LA initially for help producing and casting their Winter and Holiday seasonal campaign, but within a short period, we were doing so much more...

Classic Slim Launch

UGG and designer/stylist Rachel Zoe teamed up to style out the new Classic Slim in six unique ways. Cast and produced by HDF.LA, see how the new boot spans from City Explorer to European Chic.

Winter Integrated Campaign

Following on the success of Fall 2014, and keeping with the theme of UGG "Moments", This Is UGG Winter 2015 was a geo-targeted weather-focused campaign featuring two influencers with global appeal: Jack Guinness, and Chrissy Teigen.

Fall Global Campaign

This Is UGG was a 360 Global Brand Campaign developed for UGG Australia. The core idea of the campaign was to celebrate life’s small moments, which are really our big moments. HDF developed 15 stories that focused on emotional connections, authentic relationships, and the luxury of UGG products.


Brand Partners