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Strategy. Storytelling. Results.

We are HDF. We are LA. We Make Things Happen.

Set in an urban oasis, HDF.LA is an integrated creative agency. Partnering with new and established brands, we craft brand stories and deliver beautiful results; results that are seen, heard, and measured.

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We love what we do

We Ideate

We develop strategic creative solutions and experiences based on gathered insights that engage consumers, build brand presence, awareness, and advocacy.

We Innovate

We know that authenticity and emotional connection are key to creating and maintaining lasting relationships with consumers and audiences. We continually reach higher and further in order to create rich brand stories, memorable content, and engagement across channels.

We Deliver

We offer true partnership through a full suite of pre and post production services, starting with ideation and ending with final program delivery, inclusive of casting, influencer marketing, location scouting and reconnaissance, shoot production, editing, sound design, coloring, and retouching.

New Work

 
Rosie & Rachel in Malibu, Spring '17

UGG enlisted HDF.LA to capture the zeitgeist of spring in Malibu with their Global Brand Ambassador Rosie Huntington-Whiteley and her neighbor, celebrity stylist Rachel Zoe for a Global PR campaign.

The UGG Collective, Spring '17

Inspired by the beaches, mountains, and iconic architecture of California, the UGG Spring campaign shares the story of eleven unique individuals that were cast because collectively they represent the spirit of the UGG brand.

Creative Direction: Jessica Wells. Production & Casting: HDF.LA. Stylist: Kate Ruth.

Vic Mensa for UGG + Footaction

Born and raised in Chicago, rapper Vic Mensa was an ingenious choice for UGG as the brand celebrated a new retail partnership with Footaction.

Hailey Baldwin x UGG

Uber influencer, millennial, model, and California native, Hailey Baldwin was engaged to launch and celebrate the debut of UGG’s Classic Street Collection.

ZCD Montréal Campaigns

From Racetrack to Runway, Speedway to Roadway, ZCD offers luxurious essentials inspired by effortless glamour. HDF developed the launch campaign for the ZCD brand, as well as the current Spring '17 creative.

 

Featured Case Studies

 
Global Rebranding Campaign

"This Is UGG" was a fully integrated 360 Global Brand Campaign developed for UGG. A celebration life’s small moments, which are really our big moments. HDF developed 15 stories that focused on emotional connections, authentic relationships, the brand’s DNA, and the luxury of UGG products.

Global Influencer Campaign

Following the success of our rebranding initiative and continuing with the theme of UGG "Moments", we conceived of, designed, and produced a geo-targeted weather-focused campaign featuring two influencers with global appeal: Chrissy Teigen and Jack Guinness.

"Let's Go" Lucy

Lucy came to HDF.LA initially for help producing and casting their Winter and Holiday seasonal campaign, but within a short period, we were doing so much more...

Button Avenue Relaunch

Button Avenue was manifest from the knowledge that seemingly minute changes can be transformational; it’s all in the inspired details. HDF.LA lead the rebranding of Button Avenue, a bespoke button company that sources and sells artisinal vintage inspired buttons that are sustainably made.

 

Brand Partners